CertHE Business

Career Skills Lab (30 credits)
Designed to provide you with essential skills to excel in the workplace, this module supports learners from varied national and academic backgrounds. Split into three blocks, you’ll first explore approaches to finding and using information in the modern workplace and how to assess its credibility and consider its context. In the second block you’ll learn to write and communicate effectively with others, while understanding the importance of presentation and emotional intelligence in building professional relationships. Finally, you’ll look at planning your future career through skills such as CV and cover letter writing as well as interview techniques.

Influential Marketing (30 credits)
With the Influential Marketing module, you’ll learn to strategically plan and deliver engaging digital campaigns tailored to modern audiences, using contemporary marketing frameworks such as SOSTAC (Situation analysis, Objectives, Strategy, Tactics, Action, Control), you’ll explore market research, audience segmentation, branding, social media strategies, content creation, and data-driven decision-making.

Finance Essentials (30 credits)
Explore the principles and practices that underpin financial decision-making in organisations, with a particular focus on understanding and interpreting financial reports. You’ll learn how to read, analyse, and apply key financial documents such as income statements, balance sheets, and cash flow statements, and build the confidence to engage with financial data and contribute meaningfully to business success. 

Law Essentials (30 credits)
After exploring the foundations of law, you’ll learn how businesses are structured and how businesses are regulated both internally and externally. You’ll look at practical areas such as data protection, fraud, health and safety, and information security, and how these link to compliance obligations for businesses. The module also covers commercial agreements, employment rights and responsibilities, and workplace regulations, giving you an understanding of the underlying legal context for business practices. 

Big Data Essentials (30 credits)
The Big Data module is designed to provide students with a strong foundation in the core principles, technologies, and applications that underpin big data systems, enabling students to gain the knowledge, understanding, and skills to explore how large-scale data is captured, stored, processed, analysed, and used for AI and machine learning across various industries. This module will examine different aspects of big data by exploring key topics such as data sources and types, distributed computing, data processing frameworks like Hadoop and Spark, and the ethical considerations involved in the collection and use of massive datasets. This module will be delivered through a combination of delivery and activities, with opportunities to engage with accessible platforms and tools that demonstrate how big data solutions are designed and implemented in real-world contexts. 

AI essentials (30 credits)
The Artificial Intelligence Concepts and Applications module is designed to provide students with a strong foundation in the core concepts, techniques, and applications of AI within modern digital systems, enabling them to gain the knowledge, understanding, and skills to explore how AI is developed, deployed, and impacts decision-making, automation, and user experiences across various industries. This module will explore different elements relating to AI technologies by looking at a variety of key areas including machine learning, natural language processing, computer vision, and the ethical and societal implications of AI. This module will be delivered through a combination of delivery and activities, with opportunities to engage with accessible tools and platforms that demonstrate how AI models are trained, evaluated, and applied in real-world contexts.